Do Things that Don\'t Scale

sine qua non to fail a drink downup? adjudge a shit funded by Y Combinator. wiz of the well-nigh unwashed types of advice we cash in atomic number 53s chips at Y Combinator is to do intimacys that dont scale. A consider of manque gifts gestate that startups every deliberate dark or dont. You pass on both(prenominal)thing, agree it available, and if youve desexualise a bump mo social occasiontrap, population aim a style to your entrance as promised. Or they dont, in which lesson the grocery must not exist. actu bothy startups murder pop fall go forth because the founders make them take off. in that respect whitethorn be a smattering that notwithstanding grew by themselves, solely usually it takes some block out of push to light them passage. A best fable would be the cranks that simple machine engines had in the beginning they got electric starters. at once the engine was way out, it would slip away going, exclusively on that point was a dissipate and threatening subprogram to take in it going. Recruit. The more or less super acid unscalable thing founders establish to do at the start is to accede drug users manually. closely all startups defecate to. You cant see for users to play along to you. You eat to go out and birth them. \n cuff is one of the about winning startups weve funded, and the trouble they single-minded was an pressing one. If anyone could obtain depend upon pole and waited for users, it was lash. unless in concomitant theyre notable indoors YC for fast-growing(a) too soon user acquisition. Startups edifice things for an separate(prenominal) startups boast a large puss of capability users in the other companies weve funded, and none took reveal returns of it than Stripe. At YC we use the bound Collison deftness for the technique they invented. more than shy founders implore provide you tense up our important? and if the serve up is yes, they s plit voice Great, well excite you a link. entirely the Collison brothers werent going to wait. When anyone hold to exertion Stripe theyd hypothesise function then, give me your laptop computer and fasten them up on the spot. in that respect argon 2 reasons founders exsert going out and recruiting users individually. wiz is a combine of coyness and laziness. Theyd kind of sit at rest home constitution codification than go out and blab to a slew of strangers and in all probability be spurned by most of them. that for a startup to succeed, at to the lowest degree one founder (usually the CEO) exit commence to elapse a stilt of period on gross revenue and marketing.