Global Impact Essay Example for Free

Global Impact Essay One of the main attractions of Daylesford, Melbourne is its picturesque, Victorian feel, a legacy of its first settlers. Giving the region a European feel, tourists flock to the area to take in its atmosphere, especially when spas antique and crafts shops and natural therapy centers started to populate the area. A regional park as well as natural springs abounding the area is also an added bonus. Suffice to say, tourism is a main industry for Daylesford, Melbourne. Given this perspective, it is a fair assumption that the region only had to tap these existing resources without much capital, and voila, a thriving tourism industry. Others might argue that there are costs involved in running this kind of industry, but we are under the assumption that whoever coined the place as tourist destinations did not have to capitalize on molding nature according to their preference; it was already there in the first place. There is a need to look into the different aspects of tourism, particularly Daylesford, Melbourne to determine how tourism impacts its citizen’s way of life and standard of living, and see whether tourism is worth the cost on the environment as per benefit. Natural Advantages and Disadvantages Tourism is a two-edged sword. A well-known tourist destination such as Daylesford, Melbourne will benefit from the increase of tourist visiting the area through increase in employment relative to increase in infrastructure development. Other forms of employment will also be available, given that tourism caters to various needs of different people. Locals will experience easier access to livelihood opportunities, thus increasing their average standard of living. Yet, this increase in employment will attract people from other places, not for the sights being promoted by the place but because of employment opportunities. This could result, in an increase in the local population, not necessarily bad if it’s in moderation, but anything more, will congest the naturally quant villages. Not to mention that population increase also increases pollution as well as environmental damages. Employment Generated There are a number of job opportunities that opens when tourism is a big business. In this case, spas and natural therapy centers, means a big boom for the medical industry. People who comes into the area, expects good medical services as well as amenities. Vacation houses and bed and breakfasts also benefits from the influx of tourist visiting the area, providing more jobs for the locals, as well as employing the services of the food industry in area. According to a study conducted by Deloitte Touche, International Institute for Environment and Development (IIED) and Overseas Development Institute (ODI): Limited evidence suggests that domestic/regional tourism and independent travel can create proportionately more local economic opportunities than international packaged tourism†¦Within the tourism industry, the informal sector is often where the poor and women can maximize benefits. (p. 10-11) To expound on this conclusions, the study also mentioned that part of tourism advantages, as a product, it is consumed at the point of production, where other opportunities for enterprising souls are created. It is a labor intensive industry, where there is great opportunity for women in the workforce. Needing very little capital, as its main stock is nature-based; it is a diverse industry that can build upon a wide resource base, where participation of the informal sector is also widely accepted. Changes at the local level to accommodate visitor needs In the case of Daylesford, Melbourne, tourism is indeed an important factor in its economy as well as the rest of Victoria region. In a 2006 brief of the Liberal Party Plans and Policy for the Victoria General Election, tourism was identified as one of the major areas where there will be massive development should they win. Accordingly, Daylesford, Melbourne was identified as one of the areas that need to be focused on. Mentioned in the brief, was that a special attention will be given to recognize the special needs and individuality of rural economies such as Daylesford. (p. 7) According to an article from Media Release last September 27, 2007, the government of Victoria was releasing a considerable amount of money to produce to market tourism in Daylesford. As an offshoot of the tourism industry, the government would like to focus on promoting the area as a destination for gourmet food and wine. It certainly has the appeal and the atmosphere for it. Environmental issues including pollution, traffic and crowding Despite the mentioned beneficial effects of the tourism industry, there are drawbacks. Pollution for instance and it also takes its toll on nature if not managed properly. As mentioned before, the need for employment will draw people to a thriving industry, increasing population, thus, pollution. Offshoot industries can also cause much damage to the environment, where this also leads to pollution. As it is, the environment’s greatest enemy is people itself. People cause traffic, and their bad habits leads to more pollution. Also, the constant wear and tear on the environment, because it is a necessity to cater to tourist’s needs, leaves much to be desired. Many changes will have to occur. Sometimes these changes, causes the decline of what was once beautiful and awe-inspiring. Indeed, tourism is a two-edged sword. Both sides have their considerable argument. Although, there is a way for these arguments to meet half-way, by saying that sustainable development; even in tourism is important. There is a pressing need to preserve and maintain the environment, as well as create new opportunities for the economy to prosper. Sustainability is even more needed in this industry because, on all sides of the economy, the environment is where all industry anchors and depends. REFERENCES: Travelmate. Daylesford Victoria. Retrieved October 23, 2008 from http://www. travelmate. com. au/Places/Places. asp? TownName=Daylesford_\_VIC UK Department for International Development. Bennett, O. , Roe, D. , Ashley C. (1999). Sustainable Tourism andPoverty Elimination Study. Retrieved October 23, 2008 from http://www. propoortourism. org. uk/dfid_report. pdf Victoria Online. Daylesford and Macedonian Ranges Tourism Funding Boost. Retrieved October 23, 2008 from http://www. legislation. vic. gov. au/domino/Web_Notes/newmedia. nsf Victoria Liberal. The Liberal Party’s Policy and Plans for Victoria for the 2006 State Election Building on Success: A Plan for Victoria’s Tourism Industry. Retrieved October 23, 2008 from http://www. vic. liberal. org. au/documents/Tourism_Policy. pdf. pdf

Implications of Internet Monitoring on Employees

Implications of Internet Monitoring on Employees By Panuganti Shiv Devara What are the legal and moral implications of internet monitoring on employees? Computers at workplace, are used by employees for their official work, companies often apply employee monitoring software that lets them track everything workers do on their systems. This is termed as internet monitoring of employees. Employee monitoring is most useful to the managers for the fact that job performance is value-added. The benefits of employee monitoring are, looking after errors, the employer can also help the organization cut on expensive inaccuracies and helps the employer mend through supervision. The employer can easily identify policy violators for disciplinary action. Employers engage in employee monitoring to track performance, avoid legal liability, protect trade secrets, and address other security concerns. This practice may some-time influence on employee satisfaction due to its impact on privacy (Ball, Daniel and Stride, 2012). As present-day businesses rely more and more on their websites, internet monitoring software guarantees a nearly uninterrupted runn ing of a companys web presence. Internet facility to the employees is an essential requirement of any employer. The provision of internet facility will enhance the work efficiency of the employees in many ways, and several benefits to the employer. The old-fashioned norms of employment law not only permit electronic monitoring but assumes the legality of its practice as one way of guiding workplace communication and online services (Eivazi, 2011). Employers control is a key feature of the employment contract where it creates employers with the power to control, monitor, and direct the work of employees at workplace. Sometimes, the pressure resulting from workplace monitoring can lead to misleading performance results. The essay is structured to delineate advantages of implementing internet monitoring on employees in workplaces, implications on productivity of organizations, and available acceptable suggestions. A study of the impact of the internet on productivity can be useful for managers by making them aware of the negative effects on productivity and problematic employee behavior (Gumbus and Grodzinsky, 2005). The employee-monitoring-software allows the employer to track everything employees do on their computers. Many workplaces rely heavily on e-mail use and internet access as chief tools of their business. The internet access allows data to be collected, stored, retrieved, and processed at remarkable speed, for businesses. Employers resort to electronic monitoring to protect their business interests and to minimize or prevent exposure to the potential risk of legal liability arising from the misuse of online services at work by employees (Cornelius and Cancer, 2014). Invasion of privacy is one of the important issues in implementing the internet monitoring on employees in business organizations (Carly, 2013) and in educational institutions (Verton, 2004). Employers have a legal right to monitor productivity of workers while workers have the right to be told how they are watched. Video surveillance is a common method used by employers to maintain employee workstations. Strategically placed video cameras can record and archive the computer usage. Video cameras are legal in the work place without notice, except for offensive locations such as locker rooms and bathrooms. While online services such as e-mail and internet access are being used as an efficient tool of communication at work to help business growth, employers cannot overlook its negative legal effects for their businesses. Employees misuse of these services can expose employers, or even themselves, to a new dimension of potential legal liability. Sophisticated monitoring and blocking tool s (filters) will continue to be used by organizations to solve productivity issues due to internet misuse (Wen and Lin, 1998). As outlined above, many of these themes map to national and international privacy frameworks and principles, which may provide additional guidance to employers as to balancing employer versus employee rights and responsibilities. There are certain suggestions for problem-free implementation of internet monitoring of employees. Tools such as InterGuard (http://www.interguardsoftware.com/news_articles.html, NetVizor (http://www.netvizor.net), SurveilStar (http://www.surveilstar.com) and RealtimeSpay (http://www. Realtime-spy.com) have been applied as internal threat solutions that contain different modules such as employee monitoring, web filtering, data loss prevention and laptop anti-theft recovery (http://www.interguardsoftware.com/news_articles.html). By recording the computer (PC/Mac) activity (file tracking, e-mails, social media activity, keystrokes, in stant messages, web activity and screenshots), these tools help protecting the internal threats and keep the contents compliance and maximize employee productivity. Internet monitoring software also provides nursing of every aspect concerning management solution. Further these tools offer bandwidth and IT traffic monitor which indicates which computer is responsible for most bandwidth consumption in the network. Thus, electronic monitoring has become the community norm and a permanent tool of our modern offices (Myria, Kasey, Stephanie and Joy, 2007; Eivazi, 2011). Hence, frame work, involving a specific structure, developed in consultation with employee representatives, delineating the acceptable use of the internet in work places, is one of the common and direct solutions to the legal and moral problems (Gumbus and Grodzinsky, 2006). Eventually, such an internet model solution that sets basic guidelines is required to be made available to all the employees in work place. Employees may also use this model for reasonable private purposes which are consistent with the acceptable use policy. It may be concluded that Internet monitoring plays a pivotal role in monitoring of the assigned duties of the employees in any business organization. This way of surveillance using modern IT tools such as e-mail communications through internet aids to the growth of companies. Although the advantages and disadvantages of employee monitoring seem to balance out, the disadvantages can easily be smoothed out through the right balance of technology and personal engagement. Therefore, the workplace privacy and employee monitoring can go hand in hand such that the employees do not feel pressured but motivated to achieve their outright best. The aspect of employee monitoring involves different areas of the law, from labor to constitutional. While introducing and adopting such procedures and techniques, certain legal and moral issues such as that need to be faced and solved by the business information system analysts and administrators, are discussed. To prevent or minimize the broad range of risk, coupled with the concealed nature of activities online, employers should take reasonable steps to ensure that workplace online services are not being misused. Taking into consideration the benefits of internet monitoring services upon which our modern workplaces are becoming increasingly dependent for their businesses, such trends need to be continued. The education of employees, as well as employers, with respect to their awareness and better understanding of the risks associated with Internet misuse at work. By considering the present-day advancements in IT, some strategic remedial measures and mitigation options like powerful software programs are highlighted. With the advent of recent cutting-edge technological and modeling tools, it is hoped that more and more fast monitoring / diagnosis techniques and cost-effective solutions to minimize the problems that are being encountered by the business establishments come into the practice, leading to substantial growth in the bu siness organization profiles. REFERENCES Ball, K., Daniel, E. M. and Stride, C. (2012). Dimensions of employee privacy: an empirical study. Information Technology and People, Vol. 25, Iss:4, pp. 376-394, http://dx.doi.org / 10.1108/09593841211278785 Carly L. H. (2013). The insider threat and employee privacy: An overview of recent case law. Computer Law Security Review, Vol. 29, pp. 368-381, www.sciencedirect.com, http://dx.doi.org/ 10.1016 / jclsv.2013.05.014 Cornelius J. K. and Cancer de la Guardia, M. E. (2014). Exploring the positive side of personal internet use at work: Does it help in managing the border between work and non-work, Computers in Human Behavior, Vol. 30, pp. 355-360,http://dx.doi.org.ez.library.latrobe.edu.au /10.1016/ j.chb.2013.09.021 Eivazi, K. (2011). Computer use monitoring and privacy at work, Computer Law and Security Review, Vol. 27, pp. 516-523, www.elsevier.com/locate/clsr Gumbus, A. and Grodzinsky F. (2006). Ethical and managerial implications of internet monitoring, WCOB Faculty Publications. Paper 129, pp. 119-124, http://digitalcommons.sacredheart.edu/wcob_fac/129 Myria, W.A., Kasey L. W., Stephanie J. C. and Joy L. H. (2007). Workplace Surveillance and Managing Privacy Boundaries, Management Communication Quarterly, Vol. 21, No. 2, http://mcq.sagepub.com hosted at http://online.sagepub.com Verton, D. (2004). Email glitch exposes flaw in privacy law, Computerworld, Vol. 38, No. 28, pp. 1, https://doi.org/10.1108/09593841211278785 Wen, H.J. and Lin, B. (1998). Internet and employee Productivity, Management Decision, Vol. 36, pp. 6, doi:10.1108/00251749810204142

Understanding The Current Trends In Product Placement Media Essay

Understanding The Current Trends In Product Placement Media Essay Product placement is a paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie (or television program). (Balasubramanian 1994, 29; Immonen 1998, 14) These are the prominent definitions given for the concept of product placements by academicians in the past. The pertinent points that relate to product placements in these definitions are that a) its used in entertainment programs/productions b) its paid for by the brands involved. Entertainment mediums like television and radio have long been targeted by advertisers to pitch their products in the mindset of the consumers. Initially these took the form of Spots on these mediums between the programs. They were specialized productions in themselves whose whole purpose was to advertise these products. However with time this method started getting increasingly cluttered. First there was an inherent mental switching off by the viewers during the advertising. The viewers paid little or no attention during the breaks of the program. Morever with technological advent, viewers had the option to switch to another channel, both for television and radio, known as the phenomenon of zapping. Product placements presented a way out of this problem of zapping. The appearance of the products is incorporated as a part of the program itself. Therefore there is no chance of the viewer leaving it for something else. Also the audience is in a high state of involvement, so it is easier to for the brand to leave a mark on the mind space of the viewer. The viewer is also generally very involved with certain characters in a program. If the product is placed in conjuction with the character, it becomes a sort of endorsement by a loved character, which can be very desirable. An example is the placement of Mars chocolate in E.T, where the product got linked with the kids and E.T itself. Another example is James Bond being with a lot of products in the movies. The products acquire a different aura when they are associated with a strong character like James Bond. From the perspective of the producers of the movie/television program product placements are a source of income. In the present times, when the shelf life of the movies has decreased and the budgets have sky-rocketed it makes sense to indulge in this process to make some money even before the movie has even been filmed. The concept of product placement has become so popular that it has started being incorporated during the scripting stage of the movie or T.V program itself. There are specialized agencies which broker between production houses and the brands the following diagram illustrates how this works. Product placement and AIDA model The AIDA model of consumer behavior is as drawn above. Product placement can be used in all of these stages to pitch a product to the potential viewer. However in most of the cases, product placements are used in cases where awareness regarding the brand is to be generated or interest is to be generated regarding it. Awareness In a lot of instances, product placements have been timed to coincide with the launch of a new product. The goal is to integrate the product placement with the other activities related with creating awareness of the new product. With an established actor mentioning the product or better using the product, the launch creates a huge buzz. An example in the Indian context was product placement of Maruti Swift in the hit Bollywood movie Bunty and Babli, coninciding with the launch of the product. The characters of Abhishek Bacchan and Rani Mukherjee are shown to run from the police in a Maruti swift in the climax. Amitabh Bacchan specifically mentions the name of the brand in a subsequent scene. Thus the viewer gets to actually look at the product for the first time. Interest In this case, a brand which has already been launched for quite some time, benefits from product placement by having its working explained for the first time. This works very well for the technology products, where the features of the product get explained when the user is in a very high involved state of mind. However the example which I will quote is that of a services firm, Western Union money transfer service. In the movie Virudhh, the character of John Abraham is shown to transfer money using the service. The character explicitly mentions that with Western Union money transfer, the transfer gets done efficiently and instantly. Desire Product placements lend themselves very nicely in situations designed to provoke desire among the viewers. By nature movies and television characters have an aspirational air about them. Therefore when they use products on screen it creates a desire among the viewers to own the product. Examples are the high end automobiles used in the Bond franchise over the years. This works very well for products like apparel or accessories because of the perception of good looks attached with the stars on screen. Ray ban has extensively been placed in movies over the years. A notable example is Slyvester Stallone using Ray Bans in the Rocky franchise. Product placement and FCB model Affective Informative Thinking Feeling Self-satisfaction Habit forming High involvement Low involvement If we analyse product placements by the lens of the FCB model, examples can be given for each of the quadrants. Starting with the bottom most quadrant of self satisfaction, cigarettes were one of the earliest users of product placements, with the lead actor of the hit T.V show I dream of Lucy smoking a prominent brand on the show. These days, Coke is placed on the American Idol. Also in a lot of movies, the banners of Coke are placed in the background suggesting subliminal advertising. In the affective quadrant, these are products which evoke very strong feelings and are high involvement. Here automobile has been another sector which has bet heavily on product placements. Examples have already been given above. The products in the informative category are a little tough to push in a product placement scenario since it will require quite an amount of screen time. Also unless the product is highly engrained in the plot, the placement for a large screen time may actually become jarring. In spite of this, it has been tried quite successfully. The Western Union money transfer example has already been taken previously. Also Microsoft has plugged its software in the hit T.V series 24. However the limitation of screen time and plot involvement restricts itself in categories of products which are habit forming. There are no prominent examples of product placement which can be given in this category. Global vs Local In the Indian landscape product placements have mostly been done till now. However, now regional movies have started to tap this source of revenue as well. Examples include the recent Bengali film Antaheen where the hair oil Nihar was placed in a prominent manner. In the Telugu movie, Â  Anukokunda Oka Roju, actor Jagapati Babu is seen carrying a pack of Real juice most of the time. However the very nature of product placements means it can be done for mass produced entertainment productions, and therefore cannot be used at a more local, say a town level because the number of eye balls captured will be much too less. Advantages and Disadvantages Advantages Product placement can offer many advantages over other forms of advertising media, especially cost efficient communication. Over the life of a film, including its theatrical run, premium cable appearances, other televised broadcasts and home video rental, cost-per-thousand exposures continues to decrease, eventually declining to mere pennies on the dollar. Product placement also narrows (and often obliterates) the gap between movies and the rest of our marketer-dominated culture. Films can be selected that target consumers who may be difficult to reach with more conventional advertising methods. Nearly three-fourths of the audience for theatrical films is 16-39 years old, a group highly prized by advertisers. Associating brands with particular actors, films or contexts allows the marketer to associate a brand with congruent lifestyle or usage situations. Films offer these brands the full sight, sound, and motion capabilities they do not have access to in radio and television. Finally , product placements are one means for overcoming the all-to-common problem of advertising avoidance via zipping, zapping and muting. Additionally during movies and television shows, viewers are in a very involved and perceptive state of mind, thus making it easier for a product to leave an impression. Disadvantages With the increase in use of product placement, analysts fear that consumers will develop ad-blindness, becoming so accustomed to ads that they stop noticing them. This may happen because when an ad is repeated too often, people adapt to their presence and start filtering them out of their vision. The movie E.T. and Reeses pieces were an example of successful product placement. The use of a recognizable candy added to the appeal of the story. However, poor use of product placement can compromise the integrity of the story. The latest James Bond movie Casino Royale, has been lambasted in the movie for being too much like one long commercial. Although at that time most of the release had used more product placement yet probably due to the way is was done, product placement id Casino Royale led to ad-resentment; the audience to felt like they were being cheated and the whole movie was an ad. Comparison of TV commercial and Product placement Parameter TV commercial Product placement Cost Very high (usually millions `) Low compared to TV commercial Viewers high Very high % viewers watching Very low, usually less than 10% at a time Very high, chances of missing the product are too less, usually 90-100% watching CPM High compared to product placement Duration of Advertisement Very less Extremely high, can be many years Investment to create the commercial yes no Number of Countries Usually One Can be in many countries Number of times shown Once Hundreds to thousands of time Conceptual Model for effectiveness measurement A three dimensional model is used for product placement and the best methodology to capture the user response on product placement is lab experimental A Three-Dimensional Construct Product placement can be categorized along three dimensions i.e. Visual, verbal and plot connection. Video dimension relates to screen placements which depend upon number of appearances on the screen, the style of camera shot for the product etc. The verbal refers to the brand being mentioned in a dialogue. Its variation depends upon the context in which brand is mentioned, frequency and emphasis placed on brand name (tone of the voice, place in the dialogue, character speaking at the time, etc.). Third dimension, plot connection refers to integration in the plot of story1. The relevance of product placement can be judged by the level of plot placement, a high plot placement is done by taking major roles in story or building persona of the character and a mere mention of the name is considered lower plot..Cases of higher plot placements are where a character is clearly identified with the brand, e.g. James Bond with his Aston Martin, then BMW Z3, or where the brand becomes a central part of the plot, as in the Pottery Barn episode of Friends or the Kenny Rogerss Roasted Chicken episode in Seinfeld. Most of the empirical studies on product placement tried to measure its effectiveness in term of how well it is remembered.These measures assumes that effects of memory are similar to effects of attitude but there are counterviews which dictates that there is no correlation between memory and attitude measure. Since recall may be a poor predictor of persuasion, research on the effectiveness of product placements should investigate both memory and attitude effects. This model focus by determining not only how a placement is cognitively processed and thus whether it will be recalled but also how it affects consumers attitudes The Theater Methodology Traditional approach of experimental testing the theoretical framework involved quasi-experimental e.g. finding existing TV shows with product placements which goes well with script, screen and plot dimensions. This procedure was complicated and also introduced noise, making it imprecise. These issues were removed and a new methodology was developed i.e. called theatre Methodology It uses a videotaped screen play as the setting for presentation of stimuli. The branded product are strategically placed inside some written original screenplay The main motivation for using a theatrical setting is to increase the level of experimental control while providing an environment similar to existing television shows. These days a huge chunk of brand placements happens through television shows or movies, so the experiment had to be conducted in audio and visual environment. Moreover, developing a new script and videotaping different versions of the plays allowed the production of multiple treatments. In addition, the use of a specially developed screenplay eliminated any contamination related to prior exposure. This methodology provided a unique environment for the empirical testing of product placement. By placing different brands within the same environment, it offered an opportunity to experimentally test messages that varied only on certain specified dimensions, thus maximizing the internal validity of the experiment. Suggestion for experimental design We have found that some of the previous studies have used experimental design so we are suggesting one of those. Experimental designs which can be used to test the effectiveness of product placement. The design would includes Modality We have studies earlier that key component of Tripartite Typology of Product Placement, has focused primarily on programming differences between visual and auditory information. Research on modality of presentation in audio-visual contexts suggests that the visual and auditory channels indeed differ in the amount of meaning that they carry. The visual channel serves to create the perspective in which the story is set and auditory channel, on the other hand, carries the script of a television program, and, as a result, serves as a conveyor of semantic information through speech. Modality signals how much meaning a stimulus carries, modality of presentation will thus be crucial in determining the effectiveness of a placement. Plot Connection Plot connection is third dimension of the product placement framework, which is discussed earlier. The level of plot connection will determine the role and importance of a placement in a story and will qualify the effects of modality. Now for experimental design, we can use within-subjects design i.e all the subjects saw all the brands. Each placement can be considered to consist of a different combination of modality and plot connection level which can be shown on a 2X2 matrix with each cell represented by one or more brands. We can ask different subjects about the product placement of similar brand sin different categories which will help us in identifying the effectiveness of the product placement Sample Revenue Model There are many different models followed by the parties to product placement and the model shown above is an example of one of these models. This advertising model is based on 30 second time slot for product placement. It is centred on the broadcasters, which includes TV networks, cable and satellite service providers. A broadcaster usually buys the airing rights for different TV shows and then airs the shows for consumers. To make a profit, the broadcaster sells placement spots to advertisers or ad agencies. The cost for the ad spot varies with the Tv channel and the kind of program. Some of the examples of cost of slot is from year 2005-2006, the cost of a 30-second ad spot in the top-10 shows ranged from $705,000 (American Idol) to $293,000 (Two and A Half Men). In this model, the broadcaster sells all the ad spots, and earns all of the advertising revenue. The only revenue source for the content creators, or the production studios, is the licensing fees broadcasters pay for the r ights to air their shows. Compatibility with other form of communication Maximum value can be created out of product placement if it is integrated wit other forms of communication. The key is to avoid using isolated product placement opportunities and create connections to other elements of advertising plan. Product placement can be combined with celebrity endorsement for instance to create much better communication e.g. Santro being used in a Shahrukh Khan movie will be much more noticeable than with other actors or Scooty pep+ being used in Priety Zinta movies. In addition, a product placement can be just the right thing to complement other advertising initiatives that attend the launch of new products. At other places the product placement itself can be used at other places or in other forms of communication e.g. Ray Ban glasses used in Men in Black were used in print media Examples Movies: Movies are the most common place of product placement. The appearance can be traced back to as early as 1920s but it became a commercialized business only after 1950. Of many new product placements in movies few are Aston Martin in Casino royale, iPhone in Gulliver, Everlast and Budweiser in Jackass. Television: Product is very common on television. It can be done on reality shows like big brother which often features one of the participants stating something along the lines of: Oh, did you check out the new product X by company Y yet? after which the camera zooms in onto the named product. It has been claimed that the participants get paid for it. Other example is placing Coca cola in American Idol Comic publishing: SA football comic uses product placement to promote many brands, and the comic is distributed free of cost to all its readers around the world. Product placement occurs at many places in the publication; on the shirts of the players, through placed billboards, and through the branding of locations or scenarios. Music and recording industries: This type of product placement is fairly newly and has not been used much even though the viewership is fairly high. A recent example is the song of movie Dabangg, where Mallaika Arora mentions Zandu Baam.

Aerospace Engineers :: essays research papers

Aerospace engineers examine, analyze, design, produce, and occasionally install components that make up aircraft, spacecraft, high-altitude vehicles, and high-altitude delivery systems (missiles). Satisfaction with the romantic image of rocket building can buoy many engineers through the highly anonymous work environments that many of them face. Individuals don't assemble rockets; teams do, dozens of teams working in highly supervised coordination. An aerospace engineer plays some part on one of the teams, spending more of her time (roughly 70 percent) in a lab, at a computer, and assembling reports than doing anything else. Not being able to see the "big picture" frustrates some professionals. The path to becoming an aerospace engineer is a rigorous one, but those who manage to survive the difficult lift-off emerge with an above-average degree of career satisfaction. Academic requirements are strict and wide-ranging: Physics, chemistry, computer science, mathematics, materials science, statistics and engineering courses provide the base for any aspiring rocket scientist. Some colleges offer a degree in aerospace engineering; others offer a more generalized engineering degree with some coursework in aerospace engineering. These courses might include aerospace guidance systems, extreme-altitude material science, and the physics of high-altitude radiation. Internships, summer jobs, and any experience in the field are helpful, as entry into this industry is highly competitive. Many aspirants may need to relocate to California, Washington State, or Texas, where the majority of defense industry aerospace work is done, to work for companies such as NASA, Boeing and Lockheed Martin.Two years into their job an aerospace engineer can be planning on being Junior members of research staff are swamped with work, both in the lab and in offices, crunching data and organizing research. More like "lab assistants," their early years are marked by relatively menial tasks (testing of equipment, tracking results) with little input into the testing or recommendation process. Average hours and pay characterize these environments, but education continues apace. Few people leave the profession during these years; the hours already devoted in school make it easier to tolerate these few extra workplace indignities. And in about five years one will be leading research teams and turn into people managers as well as project managers. This is an unanticipated turn of events for some, as it removes them from the challenging, intellectually rarefied environment they enjoy and places them in a more administrative role. Most significant design and production work is done in these years.

Global Warming and Greenhouse Gas Emissions :: Global Warming Climate Change

Global Warming and Greenhouse Gas Emissions Overall, emissions of CO2 increased by 0.3% to 6.8 tons per person in the United States. Emissions of greenhouse gases other than carbon dioxide, which account for 17% of total greenhouse gas emissions, declined by 0.6%. Emissions from the industrial sector declined 1.3% even though the U.S. economy grew 3.9% in 1998. However, CO2 emissions from transportation grew by 2.4% while CO2 emissions of regulated utilities expanded by 3.2% as a result of a hotter than normal summer. Overall, 1999 U.S. greenhouse gas emissions were about 10.7 percent higher than 1990 emissions, which are estimated at 1,655 million metric tons carbon equivalent. The 1.1-percent average annual growth in U.S. greenhouse gas emissions from 1990 to 1999 compares with average growth rates of 1.0 percent for the U.S. population, 1.5 percent for energy consumption, 2.2 percent for electric power generation, and 3.1 percent for real GDP Table ES2. U.S. Emissions of Greenhouse Gases, Based on Global Warming Potential, 1990-1999 (Million Metric Tons Carbon Equivalent) Gas 1990 1991 1992 1993 1994 1995 1996 1997 1998 P1999 Carbon Dioxide 1,351 1,338 1,365 1,397 1,422 1,435 1,484 1,505 1,507 1,527 Methane 182 183 183 178 179 179 173 172 168 165 Nitrous Oxide 99 101 103 103 111 106 105 104 103 103 HFCs, PFCs, and SF6 24 22 24 24 25 29 33 35 40 38 Total 1,655 1,644 1,675 1,702 1,737 1,748 1,796 1,816 1,818 1,833 P = preliminary data.Note: Data in this table are revised from the data contained in the previous EIA report, Emissions of Greenhouse Gases in the United States 1998, DOE/EIA-0573(98) (Washington, DC, October 1999).Sources: Emissions: Estimates presented in this report. Global Warming Potentials: Intergovernmental Panel on Climate Change, Climate Change 1995: The Science of Climate Change (Cambridge, UK: Cambridge University Press, 1996). Energy End-Use Sector Sources of U.S. Carbon Dioxide Emissions, 1990-1999 Sector Million Metric Tons Carbon Equivalent PercentChange 1990 1999 1990-1999 1998-1999 Transportation 431.8 496.1 14.9% 2.9% Industrial 454.8 481.2 5.8% 0.2% Commercial 207.7 243.5 17.2% -0.4% Residential 254.2 290.1 14.1% 0.4% Note: Electric utility emissions are distributed across sectors. Total carbon dioxide emissions from the residential sector increased by 0.4 percent in 1999 (Table 6). Year-to-year, residential sector emissions are heavily influenced by weather. For example, in 1996, a relatively cold year, carbon dioxide emissions from the residential sector grew by 5.9 percent over 1995. In 1997, they declined by 0.

Did the Nazis solve Germany’s economic problems from 1933 to 1939?

Between 1933 and 1939 Germany suffered economic problems. The main economic problems were Germany was dependent on the foreign market and the imports, the industrial production, unemployment, the cost of living and wages. Hitler and the Nazis tried to solve the problems, they were successful but there were hidden factors to each solution. Firstly unemployment was a problem because it had risen to over six million by 1933 and that was 25. 9% of the country. With people out of work the standards of living dropped. By 1939 Hitler had reduced the number of unemployed, it was now just above three hundred thousand, which was 0. 5% of the country and thanks to one of Hitler's schemes to reduce unemployment, new roads had been built. Hitler reduced unemployment by introducing the autobahn scheme, which created many jobs for men as the Nazis were aiming to build over 7000 km of road. Hitler also continued with the national labour service, which became compulsory for German men between 18-25 years old. The men had to work on public works schemes such as land reclamation, tree planting, construction and road building. The schemes seemed to work, removing thousands of young men from the unemployment figures. The schemes appeared to be working but the results were that the unemployment figures hid a lot, such as the impact on women and Jews. The loss of rights for workers because trade unions were banned. There was no negotiation of wages and there was no right to strike. The national labour service was temporary and there was low wages for those who joined. The autobahn was actually part of war plans. The next problem was that Germany was too dependent on the foreign market and its imports. Hitler felt that Germany was too reliant on the foreign imports, which he felt made Germany to venerable and Hitler wanted to stop the need for the foreign market. Hitler's solution to this problem was â€Å"Autarky†. Autarky was the creation of artificial substitutes (using ersatz) for products such as oil, textiles, food and rubber. The effect of Autarky was ersatz materials. These were developed, produced and ordered. The increase of ersatz made Germany more self reliant but it was still not totally reliant, as Germany continued to import 33% of its raw materials and 17% of its food. The result of Autarky was ersatz was a complete failure because they were inferior products. Ersatz contributed to the decrease in living standards for German people. The third problem was the industrial production of Germany. Due to high unemployment, many factories were closed down. This meant that production was at a low level and by 1933 the production of goods ad fallen by a third since 1929. Between 1933 and 1939 the production in heavy industry increased largely. Coal and chemical production doubled, oil, iron and steel production trebled and iron ore extract production increased by five fold. Consumer goods were not as important so they were produced at a slower rate. Hitler managed to increase production by firstly introducing autarky. By doing this it enabled the country to become more self sufficient for wartime production. Hitler began rearmament, which opened up job opportunities both in the factories and the army. Rearmament helped to reduce unemployment levels. Hitler's other solution was to increase working hours. In 1933 on average, per week, working hours were 42. 9 but had increased to 47. 0 in 1939. This meant that production increased. The result of Hitler's solutions was Germany became more likely to start war. The next problem was the issue with wages. The problem was that because of the high unemployment, employers had lots of people wanting jobs, so they could offer low wages and people would have to accept them. This lead to the working class not having a very high standard of life. Hitler's solution was to get rid of local and national wage rates and introduce performance principle. This scheme meant that the more work a person did the more money they earned. The effect was that the real value of take home pay increased and longer working days let people gain more money. The positive result of Hitler's solutions was that the quality of life got a little bit better for a majority of the working class. The negative results of Hitler's solution were it didn't suit older people and less fit people, as they could not work as long as others. Sickness and absenteeism increased meaning people didn't earn money. Longer working days and hours meant people do not have much energy to work and trade unions were taken away, which gave the people little rights. The last problem was the cost of living. The problem was that everyday items were too expensive because of the average pay; there was not enough money. Hitler did nothing about this problem because he wanted to keep the support from the farmers. The effect from this problem was the cost of living in 1939 had increased since 1933. All basic groceries, except fish had risen in price. This was because food items were in short supply and it was the Nazis policy to discourage agricultural production because it had to keep up prices for the benefit of farmers. The result was the standard of living was very low for most Germans, mainly the working class. Hitler did manage to solve most of Germanys economical problems but it was not entirely down to Hitler and the Nazis. Before Hitler can chancellor in the early 30's, the Weimar government was in power and this was during the 1920's depression. After the 1920's depression, the German economy was starting to recover, the worst of the depression was over, unemployment was decreasing and inflation was going back to a suitable amount. With the economy going back to normal the Weimar government started to set up new schemes to help solve all the problems. The Weimar government set up the national labour service, but Hitler improved it by making it compulsory to join in 1935 and the Weimar government also came up with the autobahn idea but lack of money in the 20's meant it could not go ahead but in 1934 Hitler had enough money to start the construction of the autobahn. So although it may have seemed that Hitler came up with these ideas and solved the economical problems he didn't, he made the Weimar governments ideas better because he had the money to do so. When Hitler was came into power there was a worldwide recovery happening after the depression and in Germany. This factor led to an increase in production, which helped solve one of the economical problems in the early 30's in Germany. Hitler's solution did bring about some improvements such as the fall in unemployment, new roads and German citizens having a slightly better quality of life, but there were a lot of hidden and negative factors to these improvements. Women could not work nor the Jewish, so there standard of living dropped, a lot of the improvements were for the war effort, not the country, the autobahn, rearming and conscription were part of the war effort and trade unions were abolished meaning workers had no or very little rights. This was all part of Hitler's plan for dictatorship. Another factor was most of these solutions were not long term and Hitler hadn't really thought about the consequences because the standard of living was still going down, there was still food being imported and the working hours were getting longer.

Why did stalemate develop on the western front?

Stalemate; A deadlock in battle situation where neither side makes any progress. Stalemate occurred in the western front, during 1914-16 because of the threat of the Germans losing some land caught from the French, which the French regained after a counter-attack. Both countries decided to defend so therefore dug trenches from the Swiss mountains all the way to the sea. They did this because of the both the Generals had no back plan and couldn't think of another plan. A further significance is that both armies were closely matched in strength and ammunition, even without same sized armies. During the 1914's trench warfare had developed, instead of what happened in the Battle of the Somme, Generals make precautions to protect their armies. Subsequently after France's counter-attack to regain the land lost to the Germans, Germany didn't want to be pushed back any further, so the Germans decided to dig trenches starting from the Swiss mountains all the way to the sea. It was the race to the sea. An additional reason of why stalemate occurred was the superiority of defence. During the wars beyond the 1914 all the countries did was attack with either shells or running across no man's land with guns. The only defence was the barbed wire. However after the Battle of the Somme, Private George Coppard said that hundreds of the soldiers had died on the enemy wire. He also said ‘The Germans must have been reinforcing the wire months. It was so thick that daylight could barley be seen through it'. This showed that the Germans had been thinking defensively as well has attackingly. Another defensive based weapon is the machine gun, the British and the French underestimated it, but the Germans used it more to a greater affect against their Allies. After the attacks, which caused heavy casualties both forces made sure, they had an endless supply of machine guns and ammunition. The trenches were also a strong defence as they sheltered troops and kept their territory behind them. During the battle of the Somme the Germans trenches were re-enforced inside with concrete showing that trenches were thought of a defence mechanism. The stalemate could have occurred by the fact that both Generals had a lack of military expertise. General Von Kluck and General Joffe had no back-up plans in case their original plans had failed. Also Generals had been using 19th century methods in a 20th century battle show their incompetence of the fighting a war. I know this because General Haig wanted to fight a battle with men on horseback showing his lack of skill of being a General. Another potential motive of stalemate is that both Armies were closely matched, but not in size, but in strength, weapons, ammunition and artillery. Both forces had the same weapons of defence and attack such as machine gun, barbed wire and shell ammunition. None of the forces had the same amount of troops in their armies as Russia had the largest Army but was badly organised which gave the Germans a small chance. The French and British Armies combined was a big force but so was the German's and Austria-Hungary's. Both Armies had adopted the same method of fighting making it even more of a closer combat. My conclusion is that stalemate occurred because, not one, but many reasons such as the incompetence of the Generals who didn't have a back up plan so had to make do with trenches, also the way the weapons and way of fighting have changed from all out attack to a defensive encounter, which the generals couldn't figure out. The most apparent reason I find is the how trench warfare had developed and the race to the sea, which showed that neither country didn't, was to lose any more territory.