How Has Music Marketing Changed over the Years and Where Does the Future of the Music Press Lie? Essay

In this day and age, engineering is matureing so rapidly that changes argon occurring entirely across the board. prompt internet, digital photography, and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances, on that point are bound to be numerous changes. The melody industry is a relatively modern concept. It originated from word of m out(a)h and paper publications back in the first place computers were even thought of.Many hoi polloi nowadays act for the harmony press themselves by creating their own blogs/podcasts etc from their own medicine knowledge they give way gained from websites and cartridge clips. Although in that respect are many engineering based music industries there are still some simple publications that are still favourite even though they have been around for the past 50 old age such as NME magazine. As the music press progressed specific music writing sty le specialisms such as Kerrang and TOTP have been introduced.Also, advertising elements such as billboards and posters still catch our attention as we are walking or driving past one. An eye catching mise en scene or new pictures of our favourite bands induce us to stop what we are doing and don notice in what they are doing or promoting. This shows how the music press operates check to the basic principles of advertising. For example A. I. D. A. The awareness is raised finished apple symbols and artists which we depone to admire, acting as form of celebrity endorsement for the reader or viewer.The press follow the interest in an artist by apply aesthetically pleasing photos of them making us aim to look or be like our idols in the music industry. We batht help to confide to follow our favourite artist on twitter to get all the up to date gossip and education on them. We then recall action by get CDs, gig tickets and merchandise in order to support our favourite bands but also as we aspire to fit in to the changing society. We do what is the thing to do at the time.This relates to Maslows Hierarchy of Needs as group and self individuation relate to our choices in music and say a lot near us as individuals. There are still many advantages of buying a traditional magazine in todays society. You can pick it up anytime and take it anywhere with you. You know all the information will be reliable and trustworthy. Free CDs/booklets and posters are one of the biggest advantages. peck are or so likely to by a magazine with a freebie other than any other one. Since technology became so popular, the most common music marketing for music was magazines.People would go out and spend their hard earned bills on a magazine which would fill them in and keep them updated on everything to do with their favourite genre of music. It was for some people the only way to find out most new information on their favourite bands etc. However, over time as technology has d eveloped, new marketing ways have been introduced which are pushing music magazines to the back of the line. These new ways are quicker, cheaper and easier for people which is why they are becoming more popular. In the mid 1990s things started to change.The advent of the Internet allowed music fans to change the way they consumed music. And as technology advanced, the music business began to rethink (or in some cases were forced to rethink) the tools they employ to market music to consumers. For reasons both good and bad, the Internet has given nearly all consumers more information than they would get from things like magazines or the radio set for free, which means that people wont bother spending their money buying a magazine. Online music magazines/websites have the opportunity to make more money from advertising etc.If things continue developing in this way, the future of the music press will all be technology based. Eventually music magazines wont be making enough money and w ill be taken off the shelves and more and more industries will be online based. What is legitimate is that the future of the music press will be tied to the report of sharing ideas online and through word of mouth. Blogs like network. youthmusic. org. uk, viral marketing through facebook where artists have a bigger fan base will develop and expand.